In 2017, 92% of marketers who used influencer marketing found it to be effective.
Influencer marketing has grown steadily in popularity over the past few years, and for good reason -- oftentimes, customers trust influencers over celebrities when choosing which products to buy, or which brands to endorse.
In fact, marketers have seen such success from influencer marketing that almost 40% of them plan to increase their influencer budget in 2018 and beyond.To compete on one of the most popular social media platforms, it's critical you consider implementing an influencer marketing campaign. But if you've never used an influencer before, the task can seem daunting -- who's truly the best advocate for your brand?
Here, we've cultivated a list of the best Instagram influencers in every industry -- simply scroll to your industry, and take a look at the top influencers that could help you take your business to the next level. We've also included links to each of their Instagram accounts, so you can check out their pages and begin DM-ing them, immediately.
Top Food Influencers on Instagram
- Jamie Oliver (6.7 million followers)
- Brad Lau (620k followers)
- Megan Gilmore (70.9k followers)
- Ashrod (102k followers)
- David Chang (1 million followers)
- Ida Frosk (267k followers)
- Lindsey Silverman Love (105k followers)
- Nick N. (70.3k followers)
- Molly Tavoletti (60.4k followers)
- Russ Crandall (45.8k followers)
- Dennis the Prescott (462k followers)
- Gabriel Cabrera (79.1k followers)
- Thalia Ho (70.7k followers)
- Molly Yeh (315k followers)
- C.R Tan (58k followers)
- Ela Vegan (822k followers)
- Nicole Cogan (176k followers)
- Minimalist Baker (1.6 million followers)
- Yumna Jawad (252k followers)
Top Travel Influencers on Instagram
- Annette White (99.2k followers)
- Matthew Karsten (153k followers)
- The Points Guy (115k followers)
- The Blonde Abroad (547k followers)
- Eric Stoen (82.3k followers)
- Kate McCulley (100k followers)
- The Planet D (223k followers)
- Andrew Evans (63.9k followers)
- Jack Morris (2.8 million followers)
- Lauren Bullen (2 million followers)
- The Bucket List Family (1.5 million followers)
- Fat Girls Traveling (26.5k followers)
- Murad Osmann (4.1 million followers)
- Tara Milk Tea (1.3 million followers)
Top Fashion & Style Influencers on Instagram
- Alexa Chung (3.1 million followers)
- Julia Hengel (1.2 million followers)
- Oscar Cobo (162k followers)
- Chiara Ferragni (15.3 million followers)
- Jenn Im (1.7 million followers)
- Ada Oguntodu (69.4k followers)
- Emma Hill (444k followers)
- Gregory DelliCarpini Jr. (167k followers)
- Nicolette Mason (172k followers)
- Majawyh (311k followers)
- Garance Doré (741k followers)
- Ines de la Fressange (277k followers)
- Madelynn Furlong (151k followers)
- Giovanna Engelbert (925k followers)
- Mariano Di Vaio (6.1 million followers)
- Aimee Song (5.3 million followers)
- Danielle Bernstein (2.1 million followers)
- Gabi Gregg (713k followers)
Top Photography Influencers on Instagram
- Benjamin Lowy (229k followers)
- Murad Osmann (4.3 million followers)
- Michael Yamashita (1.4 million followers)
- Stacy Kranitz (98.7k followers)
- Jimmy Chin (1.9 million followers)
- Gueorgui Pinkhassov (94.2k followers)
- Dustin Giallanza (5,097 followers)
- Lindsey Childs (7,483 followers)
- Edith W. Young (16k followers)
- Alyssa Rose (8,071 followers)
- Donjay (113k followers)
- Jeff Rose (77.6k followers)
- Pei Ketron (771k followers)
- Paul Nicklen (5.6 million followers)
- Jack Harries (1.5 million followers)
- İlhan Eroğlu (656k followers)
Top Lifestyle Influencers on Instagram
- Jannid Olsson Delér (1.4 million followers)
- Oliver Proudlock (734k followers)
- Brunch Boys (463k followers)
- Jay Caesar (350k followers)
- Jessie Chanes (259k followers)
- Laura Noltemeyer (199k followers)
- Adorian Deck (17.7k followers)
- Hind Deer (609k followers)
- Gloria Morales (102k followers)
- Kennedy Cymone (782k followers)
- Sydney Leroux Dwyer (1 million followers)
- Joanna Stevens Gaines (11.2 million followers)
- Lilly Singh (8.9 million followers)
- Rosanna Pansino (4.4 million followers)
Top Design Influencers on Instagram
- Marie Kondo (668k followers)
- Ashley Stark Kenner (520k followers)
- Casa Chicks (266k followers)
- Paulina Jamborowicz (192k followers)
- Kasia Będzińska (212k followers)
- Jenni Kayne (127k followers)
- Will Taylor (249k followers)
- Studio McGee (780k followers)
- Mandi Gubler (106k followers)
- Natalie Myers (18.9k followers)
- Grace Bonney (932k followers)
- Saudah Saleem (13.7k followers)
- Niña Williams (107k followers)
Top Beauty Influencers on Instagram
- Michelle Phan (2 million followers)
- Shaaanxo (1.5 million followers)
- Jeffree Star (8.8 million followers)
- Kandee Johnson (1.8 million followers)
- Manny Gutierrez (4.8 million followers)
- Naomi Giannopoulos (7.3 million followers)
- Samantha Ravndahl (2.2 million followers)
- Huda Kattan (28.2 million followers)
- Wayne Goss (649k followers)
- Zoe Sugg (10.4 million followers)
- James Charles (15.8 million followers)
- Shayla Mitchell (2.8 million followers)
Top Sport & Fitness Influencers on Instagram
- Massy Arias (2.5 million followers)
- Eddie Hall (866k followers)
- Ty Haney (38.8k followers)
- Hannah Bronfman (478k followers)
- Kenneth Gallarzo (418k followers)
- Elisabeth Akinwale (111k followers)
- Laura Large (69.4k followers)
- Kemo Marriott (10.6k followers)
- Akin Akman (46.6k followers)
- Sjana Elise Earp (1.4 million followers)
- Cassey Ho (1.5 million followers)
- Kayla Itsines (11.7 million followers)
- Jen Selter (12.8 million followers)
- Simeon Panda (5.4 million followers)
1. Jamie Oliver
Jamie Oliver, a world renowned chef and restaurateur, is Instagram famous for his approachable and delicious-looking cuisine. His page reflects a mix of food pictures, recipes, and photos of his family and personal life. His love of beautiful food and teaching others to cook is clearly evident, which must be one of the many reasons why he has nearly eight million followers.
2. David Chang
Celebrity chef David Chang is best known for his world-famous restaurants and big personality. Chang was a judge on Top Chef and created his own Netflix show called Ugly Delicious, both of which elevated his popularity and likely led to his huge followship on Instagram. Most of his feed is filled with food videos that will make you drool.
3. Jack Morris and Lauren Bullen
Travel bloggers Jack Morris (@doyoutravel) and Lauren Bullen (@gypsea_lust)
have dream jobs -- the couple travels to some of the most beautiful places around the world and documents their trips on Instagram. They have developed a unique and recognizable Instagram aesthetic that their combined 4.8 million Instagram followers love, using the same few filters and posting the most striking travel destinations.
4. The Bucket List Family
The Gee family, better known as the Bucket List Family, travel around the world with their three kids and post videos and images of their trips to YouTube and Instagram. They are constantly sharing pictures and stories of their adventures in exotic places. This nomad lifestyle is enjoyed by their 1.8 million followers.
5. Chiara Ferragni
Chiara Ferragni is an Italian fashion influencer who started her blog The Blonde Salad to share tips, photos, and clothing lines. Ferragni has been recognized as one of the most influential people of her generation, listed on Forbes’ 30 Under 30 and the Bloglovin’ Award Blogger of the Year.
6. Alexa Chung
Model and fashion designer Alexa Chung is Instagram famous for her elegant yet charming style and photos. After her modeling career, she collaborated with many brands like Mulberry and Madewell to create her own collection, making a name for herself in the fashion world. Today, she shares artistic yet fun photos with her 3.4 million Instagram followers.
7. Murad Osmann
Starting in 2011, a Instagram phenomenon called "Follow Me" took over the social platform: all the images depicted someone holding the photographer’s hand, pulling them towards some incredible vista. This began with Murad Osmann -- a Russian photographer with four4 million followers -- who took photos of his girlfriend pulling him to a destination that eventually went viral.
8. Jimmy Chin
Jimmy Chin is an award-winning professional photographer who captures high-intensity shots of climbing expeditions and natural panoramas. He has won multiple awards for his work, and he is recognized by his 2.4 million Instagram followers for his talent.
9. Jannid Olsson Delér
Jannid Olsson Delér is a lifestyle and fashion blogger that gathered a huge social media following for her photos of outfits, vacations, and her overall aspirational life. Her 1.3 million followers look to her for travel and fashion inspirations.
10. Grace Bonney
Design*Sponge is a design blog authored by Grace Bonney, an influencer recognized by the New York Times, Forbes, and other major publications for her impact on the creative community. Her Instagram posts reflect her elegant yet approachable creative advice, and nearly a million users follow her account for her bright and charismatic feed.
11. Huda Kattan
Huda Kattan took the beauty world by storm -- her Instagram began with makeup tutorials and reviews and turned into a cosmetics empire. Huda now has 1.3 million Instagram followers and a company valued at $1.2 billion. Her homepage is filled with makeup videos and snaps of her luxury lifestyle.
12. Zoe Sugg
Zoe Sugg runs a fashion, beauty, and lifestyle blog and has nearly 10 million followers on Instagram. She also has an incredibly successful YouTube channel, and has written best-selling books on the experience of viral bloggers. Her feed consists mostly of food, her pug, selfies, and trendy outfits.
13. Jeffree Star
Jeffree Star is one of the most widely recognized makeup celebrities in the world -- in addition to his own cosmetic line, he reviews the latest and greatest in makeup on his YouTube channel. He has risen to celebrity status for his entertaining content and commentary, and his Instagram is full of creative makeup applications for his 13.6 million followers.
14. Sjana Elise Earp
Sjana Elise Earp is a lifestyle influencer who keeps her Instagram feed full of beautiful photos of her travels. She actively promotes yoga and healthy living to her 1.6 million followers, becoming an advocate for an exercise program called SWEAT.
15. Massy Arias
Personal trainer Massy Arias is known for her fitness videos and healthy lifestyle. Her feed aims to inspire her 2.6 million followers to keep training and never give up on their health. Arias has capitalized on fitness trends on Instagram and proven to both herself and her followers that exercise can improve all areas of your life.
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