The most skilled marketers still have trouble positioning their own businesses. Why? It’s difficult to objectively look at your own work, but unless you do — and communicate the special benefits you offer — you won’t stand out from competitors. Today’s post is for anyone who isn’t attracting the right type of prospects. I’m going
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The post How to Determine If Your USP Is Fake (a Missed Opportunity to Connect) appeared first on Copyblogger.
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