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Monday, 18 June 2018
MarTech Landscape: What is a consent management platform (CMP)?
The new CMPs are offering ways for publishers to capture and disseminate user consents, with support for the two biggest ad-related consent mechanisms -- IAB’s and Google’s. The post MarTech Landscape: What is a consent management platform (CMP)? appeared first on Marketing Land.
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Please visit Marketing Land for the full article.
from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2yjqxmc
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