Twitter to launch 8 new pilot series supported by branded in-stream video sponsorships

With more than half of its ad revenue attributed to video now, Twitter is announcing more than 30 video content deals at this year's NewFronts event. The post Twitter to launch 8 new pilot series supported by branded in-stream video sponsorships appeared first on Marketing Land.

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Is responsive web design enough? (Hint: No)

Contributor Kris Jones explains why having a responsive web design is a great first step but combining AMP with a PWA design is better. The post Is responsive web design enough? (Hint: No) appeared first on Search Engine Land.

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Native isn’t display. Stop treating it like it is.

Contributor Casey Wuestefeld reminds programmatic native advertisers that context is key to realizing this format's potential. The post Native isn’t display. Stop treating it like it is. appeared first on Marketing Land.

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Snapchat rebrands Promoted Stories as Story Ads & makes them available via its self-serve ads manager

Previously called Promoted Stories, the new Story Ads remain within the app's Discover feed but are now available via auction-based bidding. The post Snapchat rebrands Promoted Stories as Story Ads & makes them available via its self-serve ads manager appeared first on Marketing Land.

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Marketing Day: Digital video ad spend, Forrester report on media tech & YouTube TV ads

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Digital video ad spend, Forrester report on media tech & YouTube TV ads appeared first on Marketing Land.

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Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth

The IAB's latest video advertising study finds two-thirds of advertisers will shift budgets from TV to digital. The post Digital video ad spend keeps rising, with social media (i.e., Facebook) set to see most growth appeared first on Marketing Land.

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SearchCap: Google mobile-first indexing notices, job posting guidelines & podcasting

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile-first indexing notices, job posting guidelines & podcasting appeared first on Search Engine Land.

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First look! Here’s what you can expect at SMX Advanced

SMX Advanced is unique in so many ways. It’s the premier experts-only conference programmed by the team at Search Engine Land, the publication of record for search marketers. It attracts the biggest group of the world’s most sophisticated marketers for three days of learning and sharing. And it...

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First look! Here’s what you can expect at SMX Advanced

SMX Advanced is unique in so many ways. It’s the premier experts-only conference programmed by the team at Search Engine Land, the publication of record for search marketers. It attracts the biggest group of the world’s most sophisticated marketers for three days of learning and sharing. And it...

Please visit Search Engine Land for the full article.

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Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets

Spending on traditional media agencies is declining, the report says, CMOs are leading customer-facing efforts and content-based targeting is coming back. The post Forrester’s first report on media tech/services spending shows customer experience and AI are driving budgets appeared first on...

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YouTube announces more moves to chip away at TV ad budgets

The updates include an option for targeting cord-cutters in AdWords. It will also sell YouTube TV ads on its Google Preferred network. The post YouTube announces more moves to chip away at TV ad budgets appeared first on Marketing Land.

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First batch of Google mobile-first indexing notifications goes out today

Achievement unlocked! Google has begun sending out mobile-first indexing notifications to webmasters. The post First batch of Google mobile-first indexing notifications goes out today appeared first on Search Engine Land.

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