Facebook confirms ‘massive ranking failure’

A bug allowed Facebook posts with nudity, violence, Russian propaganda to appear in users’ news feeds.

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How paid search marketers can address brand measurement challenges and grow in their careers

Brands are facing huge data measurement challenges. At SMX Next, Pascal Skropke and Andreas Reiffen show how paid search marketers can address them — and meet career goals along the way.

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Google’s Privacy Sandbox ad technology testing begins

Developers will gain access to Privacy Sandbox’s newest measurement proposals: Topics, FLEDGE and Attribution Reporting.

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Facebook ads ‘Interest Categories’ may be up to 33% inaccurate

But before pulling ad spends to different platforms, it is worthwhile to assess the current account performance and make adjustments from that data.

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Google launches new highly cited label in search and improved about results for rapidly evolving topics

This is to help searchers better understand if they should trust the search results displayed by Google.

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Microsoft took down 3 billion ads in 2021

Fake celebrity-endorsed ads, account takeover attempts increased, according to Microsoft’s ad safety year in review.

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Google shares search traffic monitoring dashboard for Data Studio

Plus, you can now pull Discover and Google News traffic data into Data Studio using the Search Console connector.

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YouTube to drop Maximize Lift bidding

Maximize Lift used details input by advertisers about their brands and products to generate content to be used in Brand Lift surveys.

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