Here’s why you should crowdsource your programmatic creatives

Maybe you've experimented with influencers or user-generated content, but have you ever employed user-made-creative in your advertising campaigns? Contributor Grace Kaye shares tips and tactics, describing the experiences of one retail brand. The post Here’s why you should crowdsource your...

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The ultimate guide to using Bing Webmaster Tools – Part 5

Contributor and Bing Chief Evangelist Christi Olson outlines the free publicity tools Bing offers in part 5 of our Bing WMT series. The post The ultimate guide to using Bing Webmaster Tools – Part 5 appeared first on Marketing Land.

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How to capitalize on the competitive advantage of real-time data analysis

Contributor Stela Yordanova explains how to capitalize on the competitive advantage provided by real-time data analysis. The post How to capitalize on the competitive advantage of real-time data analysis appeared first on Marketing Land.

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SearchCap: Google’s deal with Mastercard not ‘deceptive’, small business SEO & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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How small businesses can see big results with foundational SEO

Where can you put 20% effort for 80% SEO return? Contributor Marcus Miller outlines SEO tactics SMB owners can use for easy but effective wins.

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Marketing Day: Twitter tests, FTC asked to open new investigation on Google & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Twitter tests, FTC asked to open new investigation on Google & more appeared first on Marketing Land.

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Twitter suggested accounts to unfollow, says it was part of an ‘incredibly’ limited test

The test aimed to surface accounts that people were not engaging with. The post Twitter suggested accounts to unfollow, says it was part of an ‘incredibly’ limited test appeared first on Marketing Land.

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The newest Forrester Wave on social listening platforms expresses disappointment in the category

The report says there are too few differentiators and not enough integrated use of the data across the entire enterprise. The post The newest Forrester Wave on social listening platforms expresses disappointment in the category appeared first on Marketing Land.

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Google, the EU, and Comparative Shopping Services

Live webinar: Thursday, September 6, at 1:00 PM ET (10:00 AM PT).

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Opinion: Google’s store sales measurement data deal with Mastercard not ‘deceptive’

Bloomberg report zeroes in on lack of consumer disclosure by the credit card issuer.

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