Here’s how to use custom intent audiences in your GDN campaigns

Contributor Grace Kaye walks through the process of creating custom intent audiences and offers tips for getting the most out of the capability. The post Here’s how to use custom intent audiences in your GDN campaigns appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2tGvwsB
via

How AI-driven call intelligence can close the online/offline data gap

Live Webinar: Thursday, July 19, at 1:00 PM ET (10:00 AM PT)

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2lJQXV8
via

SearchCap: SMX Advanced session recap, audience targeting, Google pics & more

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2ICveHC
via

Marketing Day: Google Marketing Platform, YouTube pre-roll, MediaMath & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. The post Marketing Day: Google Marketing Platform, YouTube pre-roll, MediaMath & more appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2KBBXXK
via

How to create the perfect ad with audience targeting

Reaching specific types of consumers throughout their purchase journeys is a challenge, but contributor Christi Olson shows us how to capture their attention by using the right targeting ingredients to create the perfect ad.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/2tRyY2C
via

Is YouTube serving up more pre-roll & mid-roll video ads?

SEO consultant and podcast host Dan Shure spotted six total ads displayed during a 17-minute video. The post Is YouTube serving up more pre-roll & mid-roll video ads? appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2yU4TFp
via

Twitter undergoes reorg, makes former Periscope co-founder head of products

Kayvon Beykpour, the co-founder of Twitter's Periscope video app, will head up the company's product team. The post Twitter undergoes reorg, makes former Periscope co-founder head of products appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2lGxCnP
via

Is third-party data targeting more effective than contextual targeting?

A new report from performance marketing agency Roast and ad platform Teads tested whether the costs of user data targeting and of complying with GDPR are worth it. The post Is third-party data targeting more effective than contextual targeting? appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2tQUox5
via

Getting it done: how to overcome common link building blockers

Link building is tough to begin with and made harder when company policies slow down the workflow. Contributor Paddy Moogan looks at ways to identify and work around common link-building blockers. The post Getting it done: how to overcome common link building blockers appeared first on Marketing...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2NbUN5V
via

SMX Advanced Recap: Bing’s Fabrice Canel keynote

Contributor and SMXpert Eric Enge recaps the opening keynote and big announcement by Bing's Fabrice Canel at SMX Advanced 2018. The post SMX Advanced Recap: Bing’s Fabrice Canel keynote appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2Mw97oY
via

Why MediaMath ‘unjoined’ the Ad ID Consortium

And instead joined the IAB Tech Lab’s DigiTrust, now allied with the Consortium. The post Why MediaMath ‘unjoined’ the Ad ID Consortium appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2Klqw6Y
via

How social networks usurp Google’s local search dominance

Google may dominate most results, but not local search. Contributor Wesley Young looks at how Facebook and other social networks take a significant share of local search away from Google. The post How social networks usurp Google’s local search dominance appeared first on Marketing Land.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://ift.tt/2Kiws0y
via