4 vendors land as leaders in Forrester’s Real-Time Interaction Management report

The technology is becoming increasingly important to providing digital marketing’s most complete vision. The post 4 vendors land as leaders in Forrester’s Real-Time Interaction Management report appeared first on Marketing Land.

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Why we updated Marketing Land’s newsletter (and why we think you’ll love it)

The shift stems from a change in the way we view the medium. The post Why we updated Marketing Land’s newsletter (and why we think you’ll love it) appeared first on Marketing Land.

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Amazon extends Sponsored Products to AmazonFresh for CPG brands

Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program. The post Amazon extends Sponsored Products to AmazonFresh for CPG brands appeared first on Marketing Land.

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Video on demand’s future requires an ad model built around the experience

In a crowded marketplace, the best VOD ad experience is the one that makes the most impact with the least intrusion. The post Video on demand’s future requires an ad model built around the experience appeared first on Marketing Land.

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A strong central stack of technology begins with the CMO

Chief marketing officers must map new technologies to core business objectives and articulate how they contribute to meeting goals. Here's how. The post A strong central stack of technology begins with the CMO appeared first on Marketing Land.

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Amazon’s Project Zero launches to help brands fight counterfeiters

The program is being introduced on an invite-only basis, offering sellers both automated and manual protections. The post Amazon’s Project Zero launches to help brands fight counterfeiters appeared first on Marketing Land.

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There are fundamental problems with relying only on Domain Authority metrics

Focusing on one metric like DA is both inaccurate and unreliable because what really matters is a more holistic approach of evaluating traffic, engagement and relevance.

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Amazon extends Sponsored Products to AmazonFresh for CPG brands

Consumer packaged goods brands can extend their campaigns to their products sold in the AmazonFresh delivery program.

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Why we updated Search Engine Land’s newsletter (and why we think you’ll love it)

The shift stems from a change in the way we view the medium.

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Integrate lead generation solution now works with Facebook Lead Ads campaigns

The lead generation platform is expanding its social integrations since adding a LinkedIn native connector last November. The post Integrate lead generation solution now works with Facebook Lead Ads campaigns appeared first on Marketing Land.

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Google’s CTR answer just what you’d expect, and this is why SEOs go bananas

Google has finally sent us an official statement about our question if Google use click through rate for rankings. Sadly the statement will lead to even more confusion and debate.

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