How to optimize account structure in an era of automation

Learn how you can maximize the positive impacts of automation while maintaining the necessary level of autonomy.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/YFvJTHV
via

Microsoft Advertising brings cash back incentives to ads

The company announced several inventive new features during its Elevate 2022 event.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/VPKFfIE
via

LinkedIn is rolling out a new website link feature

LinkedIn now lets you add a website link that will appear at the top of your profile. And you can customize the link text.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/AOz0C1M
via

Bingbot user-agent change coming in the Fall of 2022

Bing will stop using the historical user-agent and transition fully to the new user-agents.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/fq34IuC
via

Google lets users limit three more types of ads on YouTube, GDN

Users can opt-in if they want to see fewer YouTube and Google Display ads for pregnancy, parenting, dating and weight loss.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/N61hqwC
via

Baseline analysis for your SEO strategy

Having a proper benchmark of where your SEO campaign started will help you evaluate your progress. Here’s how to find the data you need.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/S3fTrkV
via

Google Ads API v10.1 is now available

v10.1 brings support for discover campaigns, campaign groups, local service campaigns and more.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/eCF4fZ7
via

Google, Microsoft report strong search ad revenue growth

Alphabet and Microsoft released earnings last night. Here are the key stats and takeaways for marketers.

Please visit Search Engine Land for the full article.

from Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing https://ift.tt/GtbuN6Z
via