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Google Search bug caused a drop in video traffic

Google has confirmed a bug in Google Search that resulted in a drop in traffic to video content between the dates of May 4 through May 17, 2023. This was not just a Google Search Console reporting bug, but a bug with Google Search.

What Google wrote. Google posted, “A bug caused a drop in video traffic from May 4 to May 17, and has since been resolved.”

I asked John Mueller of Google if this was just a reporting glitch, and he said no, it was beyond reporting. “It was not just reporting,” he told me on Mastodon.

Search Console reports. If you go to Google Search Console, click on the search performance report, and filter it by “video” content, you will see an annotation added to the chart on May 4:

Why we care. If you noticed a drop in traffic between May 4 through May 17 and you publish a lot of video content, it may be related to this bug.

In this case, the reporting was not the issue and the reports should be accurate. There was a bug with Google Search that resulted in less videos showing up in the search results.

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3 key trends impacting search marketing today

Marketers have relied on paid and organic search to deliver steady results time and again over the past decade. Changes occurred gradually, giving marketers ample time to adapt their strategies. 

But today, the pace of change in search marketing is accelerating, with more shifts expected in the next two years than in the past eight combined. 

Evolution in search has been a slow march toward automation and consolidation. To get ahead of the curve, we must stay current on what’s changing and learn the reason behind it.

Here’s a rundown of events that have a significant ripple effect on the search marketing industry. 

1. Privacy legislation and signal loss 

In May 2018, the General Data Protection Regulation (GDPR) was enforced across Europe. GDPR gave EU citizens many rights over personal data, including access to correct, delete, and port data.

Organizations that violate the GDPR can be fined up to €20 million or 4% of their global annual turnover, whichever is greater. 

Another important date for internet privacy is September 2020, when iOS14 launched on Apple devices. The update included a new feature called App Tracking Transparency (ATT), allowing users to opt out of being tracked by apps.

This change has made it more difficult for advertisers to track users across apps and websites, reducing the effectiveness of targeted advertising. This iOS update changed the landscape of digital advertising.

Another watershed event – albeit forthcoming – is on July 1, 2023, when CPRA (California Privacy Rights Act) becomes fully enacted. CPRA applies to businesses that collect personal information about California consumers, regardless of the company’s location.

The CPRA has the authority to investigate and prosecute violations of the law, and it can impose fines of up to $7,500 per violation. CPRA has some legislative teeth with heavy penalties for non-compliance.

Google has announced that it will phase out third-party cookies in Chrome by the second half of 2024. This change will significantly impact online advertising since third-party cookies are crucial for targeting ads. They enable advertisers to target specific audiences and track online advertising performance.

Google aims to improve privacy by phasing out third-party cookies, often used for tracking and advertising. By phasing third-party cookies, Google makes it harder for websites to track users across different sites. 

The browser market share in the United States looks is as follows: 

• Chrome: 49%
• Safari: 35%
• Edge: 8.5%
• Firefox: 3.5%

By the end of 2024, third-party cookies will be effectively retired, as Chrome, Safari and Firefox represent almost 90% market share of web traffic in the United States.  

Google Privacy Sandbox is developing alternative methods to target audiences and track ad performance without third-party cookies. These initiatives from Privacy Sandbox include:

• FLoC (Federated Learning of Cohorts): FLoC proposes replacing third-party cookies with a more privacy-friendly way to group users based on their interests. FLoC would allow advertisers to target ads to groups of users with similar  53gb interests without being able to track individual users across different websites.
• Topics API: The Topics API is a proposal to allow websites to request a list of topics a user is interested in. Advertisers can use this information to show the user more relevant ads.
• Trust Token API: The Trust Token API is a proposal to allow websites to verify the identity of users without the need for third-party cookies. Trust Tokens can be used to prevent fraud and improve the security of online transactions.

Performance measurement and audience targeting have been the cornerstone of digital marketing.

The evolution of digital privacy has forced ad-serving platforms such as Google, Microsoft, Facebook, and others to develop new modes of targeting and measurement.

As the ad serving platforms change, marketers must also modernize their strategies to stay competitive.

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2. Machine learning and automation 

Machine learning algorithms have advanced significantly in recent years in parallel with signal loss caused by advancing privacy legislation.

As a result of these two changes, advertising platforms such as Google, Facebook, and Microsoft are overhauling their ad platforms to rely on automation and artificial intelligence. 

Google is always playing the long game. Historically, they have known that marketers needed support with cross-campaign attribution.

In addition, Google has known for a long time that data is going to become restricted due to privacy advancement. Finally, this foreknowledge is coming to fruition with automation and consolidation. 

Google Ads introduced data-driven attribution (DDA) in September 2021.

DDA is a machine learning model that uses your account's historical data to determine how people interact with your various ads and decide to become your customers.

DDA can help you improve your Google Ads campaigns' performance by providing a more accurate view of how your ads contribute to conversions.

Bid algorithms aren’t exactly new in paid search advertising. Google introduced Smart Bidding in 2013 with the launch of target CPA (tCPA) bidding. The ability to bid to dynamic values such as revenue and ROAS was introduced in 2017. 

As with most changes, the adoption of these features was slow. Many advertisers did not want to relinquish control of bidding to the platforms.

Loss of control and expanded reliance on machine learning will be a continued theme for digital advertising. 

Over time, Smart Bidding algorithms have improved significantly, and they are now the preferred method of bid management. Manual bidding still occurs for some aspects of campaigns, but the usage continues to dwindle.  

As data and automation evolve, the core functionality of keywords is changing too. Google Ads changed the functionality of exact match in 2021. Previously, exact match keywords would only trigger ads for searches that matched the keyword exactly.

However, now exact match keywords can also trigger ads for searches that are close variants of the keyword. This change means ads may show for searches that include misspellings, synonyms, and other close variants of keywords.

It is no secret that Google and Microsoft have aggressively encouraged advertisers to expand into the broad match. However, many advertisers, including myself, had a negative perception of broad matches. The query matching was too general, and traffic quality was often subpar.

Over the past two years, we have expanded our broad match usage. Broad match can provide additional search coverage and revenue growth when paired with well-crafted bid algorithms. Consider testing it again if you have shied away from broad match. 

In July 2021, Google Ads retired broad match modified (BMM). Microsoft Ads followed suit by retiring their BMM offering in March 2023. This is the beginning of keyword match type consolidation.

(This is pure speculation, but Google/Microsoft will retire another match type within 12-18 months.) If I had to make a prediction, phrase match would be phased out in favor of exact (for control) and broad (for reach). 

These changes directly result from machine learning advancement within ad-serving platforms like Google Ads and Microsoft Ads. 

3. Campaign consolidation 

Data-driven attribution was an essential element for campaign consolidation within Google Ads. Google’s ad serving algorithm mastered user intent on their core search product.

The algorithms needed to understand how ads performed across channels within the Google ad ecosystem. 

Once the algorithm understood how to optimize across Google properties, that opened the door for further consolidation. Campaign consolidation first came as Smart Shopping on Google and Microsoft.

Google Smart Shopping was a campaign that allowed businesses to automatically show their product ads across Google's search network, YouTube, Display Network, and Gmail. Smart Shopping campaigns used machine learning to optimize bids and placements. 

Throughout 2022, advertisers had to migrate Smart Shopping campaigns to Performance Max. As a result, performance Max (PMax) is the current peak of campaign consolidation.

PMax allows advertisers to access new inventory, ad formats, and audiences across all Google channels, including YouTube, Search, Gmail, Shopping, and Discovery.

Another consolidation point will include Dynamic Search Ads (DSA) into PMax. Google has not provided a specific date for this migration, but the company has said it is working on integrating the two features and expects to make the change soon.

Staying ahead of the curve

The last five years have felt like the slow incline of a roller coaster. And it feels like the next two years will be a screaming rush of the drop.

The drop will be driven by privacy legislation, machine learning, automation, and artificial intelligence. Buckle in, folks! 

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How to convince leadership why they can’t ignore SEO

Well, it’s 2023, and we’re still trying to convince businesses that SEO isn’t just a fancy acronym for “some extra options.” 

It’s like trying to teach an old dog new tricks, except the dog is a business and the trick is “not being invisible in the search engine results.” 

Some things never change.

It’s not the company leadership’s fault. In most cases, they are aware of SEO. Still, some don’t understand the value it can bring. 

This is an issue when there’s competing budgets and the allure of other, more familiar marketing strategies.

You’ve probably heard it before, but educating leadership on SEO is one of the most important things you can do to convince them of SEO’s value. 

And that means you must show how SEO is a strategic initiative for any business – and deserves a seat at the table.

Here are steps you can take to help leadership understand why they can’t ignore SEO and why they should get excited about it. 

1. Define SEO

Depending on what type of company you’re dealing with, you may have to start with the very basics.

That means explaining what SEO actually does and how it can support basic marketing objectives.

An explanation can be something as simple as: 

• What SEO is: SEO improves a website so that it performs better in the search engine results. 
• The benefit of SEO: The benefit of SEO is generating more targeted traffic to the website. 
• The goal of SEO: The goal of SEO is ultimately to make more revenue for the company by the website’s and business’s ability to convert leads coming from the search results.

2. Explain SEO’s worth

With basic concepts out of the way, you can delve deeper into why a business cannot ignore search engines as a marketing channel.

The following concepts can help:

Your target audience uses a search engine

Google processes 5.9 million searches per minute. It’s not a question of if people are on search engines. 

It’s a matter of connecting the dots between the searches that people do and the benefits to the company.

Show leadership how people search for the things the company provides (a bit of keyword data here can help). 

Then, explain how SEO supports the customer journey. For instance:

• 71% of people turned to search engines for discovery, and 74% used them for consideration/purchase, according to Forrester research.
• 43% of consumer goods shoppers have used search in their shopping journey to become inspired, browse or research, per Google data.

Your competition is benefitting from the search engines – and you aren’t

Have them look at the websites that appear when people search for what the company provides.

Explain to them the amount of traffic they are potentially getting from being visible in the search results.

Cite studies that demonstrate how much organic search traffic is possible from securing top spots, like this one, this one and this one.

Then explain how this traffic can amount to revenue. 

For example, across five sectors, the organic search channel contributed the most revenue at an average of 44.6%, BrightEdge research found. 

And B2B companies, in particular, generated twice as much revenue from organic search as from any other channel.

So the next question to leadership is: Would you like a piece of the pie or not?

Your digital ads are important, but what happens if you turn them off?

Digital ads are the darling of many marketing programs. More than 60% of digital spend is allocated to paid channels, a 2022 Gartner research. 

In search engine marketing, paid ads – if done well – can secure a top spot in the search results – and offer near-instant gratification.

And while pay-per-click (PPC) ads have their place, you’ll need to show leadership how putting all your eggs in one basket is not a smart strategy.

Explain what would happen if they had to turn off their ads (i.e., they’d disappear from the search results entirely).

Now contrast that with the results they may see from SEO. 

Yes, there is usually a bigger upfront investment to get things going, and yes, it can take months (six months on average) to see the results.

But once you start to realize those results, you own that traffic, meaning no one can take it away from you for nonpayment. 

Some webpages that have built value over time from SEO continue to bring in growing amounts of traffic to a website for years to come.

3. Dispel common SEO myths

Even if leadership initially sees the value, they may be skeptical. There are plenty of commonly held SEO beliefs that are false.

Now is your chance to address all the perceived pain points they have noodling around in their heads.

Here are a few:

Myth: ‘SEO is unreliable’

Maybe members of the leadership team are jaded by headlines of website traffic vanishing overnight because of an algorithm update.

They may be wary of investing time and resources into something perceived as unstable. That’s why reframing how leadership thinks about algorithm updates is important. 

So here are some talking points:

• SEO’s job is not to beat the algorithm. We will never know exactly how the algorithm works, and we don’t have to. We just have to create a great website using SEO best practices and be “least imperfect” compared to our competitors. This will help us better weather any algorithmic storm. See my article on how to survive a Google core update and come out on top for more. 
• Google typically gives a heads-up for major updates. If something really big is on the horizon, Google will usually give ample time to prepare. A good SEO strategy stays on top of all potential changes and responds accordingly.

A final note to drive home: Like investing in the stock market, SEO is a long-term strategy with inevitable ups and downs. But staying in it for the long haul allows websites to reap the rewards.

Myth: ‘SEO is a one-time thing’

Decision-makers may sometimes mistakenly believe that SEO is simply a matter of checking off a few items on a checklist and calling it a day. 

Nothing is further from the truth.

Make sure leadership knows that they are investing in a long-term strategy… as in for the entire lifecycle of a website.

As a business strategy in a complex and ever-changing environment (search results change, competition changes, economics change and so on), SEO is always on – proactively handling the things we can anticipate and expertly reacting to the things out of our control.

As ex-Googler Kaspar Szymanski says:

“At industry conferences, attendees hear people say that it is important to “get it right” to rank. This is true, yet not entirely accurate. Like any other company investment in assets, over time that very same investment will inevitably wear off.

Best practices of the past become outdated or downright obsolete. To keep up with the competition, especially in the more lucrative niches, SEO needs to be considered an ongoing effort with planned, periodic spurts of increased activity scheduled ahead of time.

Some factors such as snippet representation, directly impacting user experience and signals must be continuously monitored and improved. The same applies to page performance, which again is directly responsible for how users experience the website.

Other factors, such as managing backlink liabilities, may only require spot checks and be part of an annual on- and off-page SEO audit.”

In other words, a casual approach to SEO will not produce results.

Check out my article on how to implement SEO – even in the face of common challenges – for more.

Myth: ‘You can’t measure SEO’

Digital ads have ruined SEO in terms of where executives want to spend their budgets. 

The instant gratification of paying for an ad and seeing a direct result is intoxicating.

Earlier, I talked about explaining how traffic can turn into revenue. This is an important concept.

However, you also want to make sure that leadership understands the job of SEO and how it relates to other important concepts like turning traffic into revenue.

The best way to measure SEO’s success is by traffic to a website.

Let me repeat that: The best way to measure SEO’s success is by traffic to a website.

To measure, the company will need to track the website’s total number of visitors from organic search traffic and ensure it has seen positive growth over time.

But what about conversions? This is where it gets tricky. 

Here’s the thing: SEO’s job is to drive traffic. It’s a website’s/business’s job to convert those visitors. 

A good SEO program will:

• Drive targeted traffic.
• Create a good user experience so that visitors are more likely to convert.
• Track conversion coming from organic traffic.

But leadership needs to know going into an SEO program that in order to reap the most rewards, they will need to invest in making it easy for a lead to convert. 

Consider all the factors that go into converting a lead – a conversion-optimized website, the company’s sales process, the price point of products or services, the product or service features, etc. 

All of these things are out of the hands of an SEO team. And so leadership needs to clearly understand that qualified traffic is the most important metric to show SEO success. 

Yes, tey will always want to know what results they can ultimately see. 

You can come armed with case studies of similar websites or businesses to show what they might expect. 

And you can explain how to use platforms like Google Analytics to see how the organic search channel contributes to leads and sales for the business. 

There are always calculations you can use to estimate SEO results. 

4. Pilot a project

Sometimes, the proof is in the pudding.

Suggest piloting an SEO project if you’ve gotten far enough with the leadership team to pique their interest.

Consider starting with an in-depth, technical SEO audit. This will show them all the website’s issues hindering search engine success.

Then, have them commit to implementing the highest priority items. 

While the results of those efforts are coming to fruition, you can think about an SEO initiative that might support a key group or business goal for the company.

Maybe it’s a website redesign, a new product or service or something else. Map out an SEO strategy to help that team or initiative be more successful. 

Sometimes small wins lead to a bigger commitment to SEO in the long run.

Guide decision-makers to the right decision

In a world where marketing channels always compete for budget, you must help make the decision easier for the leadership team to invest in SEO.

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Google Bard adds images in responses

Bard is now showing images in responses – and Bard will show the source of each image, Google announced today.

What’s new. This update continues Google’s push to try to make Bard more visual and useful – now by showing images from Google Search in responses.

Bard now includes Google Search images for visual responses, when relevant. You can also specifically ask Bard for images. Clicking on an image will show its source. This update is limited to English responses.

What it looks like. In this Twitter thread from @JackK (Jack Krawczyk, senior director of product, Google), you can see examples of it in action:

Bard (https://t.co/FycdN2l1HQ) starts its image journey today

The first of many features we discussed at I/O is live right now: images in responses.

Enjoy some extra visual flair to help you imagine more possibilities.

Click an image to see the source for each one. 1/ pic.twitter.com/k4ruuhcELl

— Jack Krawczyk (@JackK) May 23, 2023

Why. In a new entry on the Bard updates page, Google explained:

Images can help you communicate your ideas more effectively. They can bring concepts to life, make recommendations more persuasive, and enhance responses when you ask for visual information.

Why we care. Google has been integrating more of Search into Bard. This new addition of imagery may offer some more benefits of image optimization, now that Bard may surface your images in Bard.

More coming soon. Google Bard plans to add:

• Support for more languages.
• The ability to generate images.
• The ability to prompt Bard with images using Google Lens.

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Google Ads adds 2 new campaign types: Video views, demand gen

Two new campaign types are coming to Google Ads that help with very specific needs: video views and demand generation.

These campaigns have a specific goal and appear to be video-first campaigns, with all placements on Google-owned and operated properties.

Here’s what we know about the new campaigns announced at Google Marketing Live today.  

Video view Campaigns. This campaign type does precisely what it is named, maximize views. A study showed that with Video view campaigns, advertisers saw on average 40% more views than in-steam skippable CPV campaigns, according to Google.

Video view campaigns combine a variety of formats including skippable in-stream ads, in-feed ads, and Shorts ads to get the most out of a budget. The beta for Video view campaigns will launch globally, next month.

Demand gen campaigns. New Demand Gen campaigns will leverage AI and help to engage and drive action with consumers. These campaigns will work across:

• YouTube Shorts.
• YouTube in-stream.
• YouTube in-feed.
• Discover.
• Gmail placements.

The calls to action shown appear to simply send traffic to the site instead of leveraging lead form assets, it was qualified that conversions can be tracked.

Within Demand gen campaigns advertisers will also be able to create Lookalike segments based on “seed lists” that can consist of first-party data and YouTube users.

The segments can be set to:

• Narrow (2.5% reach).
• Balanced (5% reach).
• Broad (10% reach).

The creative will also be able to be tailored to the specific Lookalike segments

Why we care. These two new campaign types offer specific video-first options for advertisers with goals of more views, or more demand. These campaigns reach across a variety of Google inventory for more robust reach.

Lastly, the Lookalike segments will help advertisers find those like-minded customers through a custom-built Seed list. The ability to test from Narrow to Broad also gives advertisers the ability to restrain or expand reach.

The post Google Ads adds 2 new campaign types: Video views, demand gen appeared first on Search Engine Land.

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Google PMax adds generative AI to create text assets, images

The most automated type of Google Ads campaign is getting even more automated.

Generative AI is making its way to Performance Max (PMax) campaigns – in the form of both text asset creation and AI image generation. New tools are going to make setup much easier than in the past process.

• Advertisers using PMax see 18% more conversions on average at a “similar” cost per action, according to Google.

How it works. Advertisers can input their website into Google AI, then answer a handful of questions. Google AI will then start “learning about your brand.”

Sample questions from the visuals include:

• Where will people go when they click your ad?
• What products or services are you advertising?
• What makes your products or services unique?
• What is your brand personality?

PMax campaigns will then be populated with assets, including text and other assets.

Generative AI Image creation arrives in Google Ads. With this implementation, Google AI in PMax campaigns advertisers can generate images while setting up campaigns directly within the web interface.

After hitting the Generate Images button, you’ll see a handful of images that have been created based on the information you provided. You can generate more ideas with additional descriptions.

The demo provided the first set of pictures for a cat food company showing happy, lazy and curious cats. In contrast, a secondary prompt showed images that contain “ingredients used for pet food, like fish, chicken, raw meat and vegetables on a stylish slab-style play in studio lighting”:

There won’t be an easy way for consumers to distinguish between real versus AI-generated images. However, if a user is savvy enough to check the metadata, they can see what images were created with the technology, Google said.

New PMax Goals. Other additions to Performance Max campaigns include an enhancement to the new customer acquisition goal and a re-engagement goal for Performance Max campaigns. 

The new customer acquisition goals enhancements are in beta and will target more than new customers not in first-party lists. The upgrades will allow advertisers to optimize for new customers predicted to deliver high lifetime value. 

The re-engagement goal beta is coming later this year and will help advertisers connect with their most valuable, existing customers to increase retention.

Why we care. Performance Max campaigns can be daunting to set up with all the required content and imagery. The ability to get assistance and even new creative is a nifty feature that is sure to save many advertisers time and money. 

The generative AI creation of assets directly within the platform looks slick, simple and (most importantly) customizable. Also, any new targeting goals in Performance Max should be gladly welcomed by advertisers as they can help to “steer” the machine in a direction instead of placing it on autopilot.

We expected this. We first reported on this new capability last month in Generative AI coming soon to Google Ads.

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Super Early Bird rates expire this Friday… enter the Search Engine Land Awards now!

Winning an industry award can greatly impact how customers, clients, and colleagues regard your brand. Showcase your achievements and celebrate your professional excellence by entering the Search Engine Land Awards — the highest honor in search marketing!

Since its inception, the Search Engine Land Awards have honored some of the best in the search industry — including leading in-house teams at Wiley Education Services, T-Mobile, Penn Foster, Sprint, and HomeToGo – and exceptional agencies representing Samsung, Lands’ End, Stanley Steemer, and beyond. This year, it’s your turn.

And now is the best time to apply: Super Early Bird rates expire at 11:59pm ET this Friday, May 26… submit your completed application before then to save $300 off final rates (per entry!).

Have any questions? Check out our FAQ page, explore the 2023 categories, or email reg@thirddoormedia.atlassian.net and we’ll be happy to help!

Don’t miss your opportunity to participate in the only awards program recognized by Search Engine Land, the industry publication of record. Begin your entry today!

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How to land 1,830 ranking positions with only one article

Within months of publishing, our “resignation letter templates” article climbed to number one in the SERPs for a client. 

If you know how to engineer success before starting then this shouldn’t be surprising.

But hitting number one for a single keyword wasn’t the most impressive thing about this article.

Because after about a year, it was ranking for 1,830 keywords. 

That’s not a typo. It wasn’t a fluke.

And this article will explain exactly how to replicate it.

Long vs. short content? Here’s why you’re asking the wrong question

“It depends.”

Everyone is looking for a trick or a hack. A silver bullet that prints money without actually having to lift a finger.

But the unfortunate truth is that “it depends.”

• Should you write a long, in-depth article or a short, snappy one? It depends.
• Should you produce content in high volume or prune your site to limit the noise? It depends.
• Should you try to target one keyword per article or multiple? Once again, it depends.

There is no one-size-fits-all approach. (Despite what LinkedIn gurus guarantee.)

Here’s a quick example:

Typically, you’d want to create one article around one primary topic. 

Add in your semantic themes and blend them together with similar-yet-complementary, laser-focused content. 

Tie it all up in a bow with internal links to create a dense web of content.

Then, let topical authority + some high-quality backlinks do their thing.

But this might not always be the case. 

Imagine you’re doing your keyword research. As you do. And you see something like this:

• Lots of closely-related keywords sharing similar intent.
• Volume on the low (to long-tail) side of the spectrum.
• With lower keyword difficulty targets, too.

The next step isn’t to send all these to your favorite cheap writer. Or, god forbid, ChatGPT. 

‘Cause the wrong content or just plain bad content isn’t going to help you, anyway.

Instead, it’s to roll up those sleeves and do some basic investigating.

First, compare parent + child keywords (and ‘volume’ vs. ‘potential volume’)

The raw data an SEO tool spits out isn’t all that helpful – mostly because it’s garbage. 

Let me explain.

For starters, volume numbers are entirely inaccurate! Look up volume in three different tools and you’ll undoubtedly get three different answers.

You know what else those three answers will have in common? They’re completely wide of the mark from the actual, real-life volume or click-through rate data you might see.

While others, like keyword difficulty, heavily bias things like the number of page-level referring domains instead of the quality of said domains or even the overall domain strength (like domain rating) across the top 10 on any given SERP.

The point here is to focus less on the actual numbers and more on what the relationship of the numbers might be telling you.

Check out this “construction project management” example. Look it up in Ahrefs, then drill down into the “child” keyword ideas sorted underneath the primary “parent” topic.

Now, you’ll see a list of closely related keywords that could be the perfect starting point for a brand-new cluster of a dozen or so articles.

Or it could just be one really long, in-depth article.

How do you know?

Here’s a giant clue.

Compare the difference or ratio between Volume (local, specific to this keyword) and Traffic Potential (as in, with other keywords, too). You can even compare Global Volume if you appeal to international customers, too.

The fact that the Traffic Potential to Volume ratio here is ~4:1 tells me that you probably have a lot of very similar keywords displaying the same content pieces.

In other words, one really good, probably longer, and in-depth article on “steps of construction” will most likely be displayed for many long-tail variations around the same theme. 

This means you also don’t need to create unique pieces of content to rank for each.

And that’s exactly what happened.

We created one in-depth piece of content and picked up the first position for lots of similar keywords – effectively ~4xing (or more) the traffic to this article vs. what any keyword tool might have originally told us.

The good news is that you don’t have to rely on hunches or decades of experience to verify this. 

You just need to do a little additional legwork when you spot these clues. 

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Then, compare the content currently ranking across each unique SERP to look for ‘overlaps’ vs. ‘unique’

SEO isn’t all that hard at the end of the day.

Yes, there are some complicated elements to think through. But it’s not a complete mystery or black box.

Heck. Google literally shows you exactly what works vs. what doesn’t. Hiding in plain sight.

That means whenever there are doubts about what people want to find out about a particular keyword and, therefore, what Google wants to display, all you have to do is simply…

Google it!

Seriously, don’t overthink it.

Pull up the keyword we’ve been discussing, like “steps of construction.” Then, look at the actual content already ranking for this query.

• What do they have in common? 
• What are they all doing well? 
• What gaps are there that you think you can exploit?
• And last but not least, how much of this same exact content is showing up for other closely-related keywords you’ve found?

The easiest way to do this is a simple side-by-side comparison. So take your “steps of construction” SERP…

 … and compare it with the top 10 articles ranking for “process of construction,” too.

See that? 

Several articles that are exactly the same, showing up for different (yet similar) keywords – that most keyword research tools tell you are actually separate or distinct.

But in Google’s mind, they’re not.

And at the end of the day, that’s the only perspective you should care about when it comes to SEO. 

Conclusion

Don’t lose sight of the forest through the trees.

SEO tactics or metrics or “best practices” – in isolation – are limited at best or completely misleading at worst.

That means Ahrefs' volume metric doesn’t matter. Same as Moz’s or Semrush, or [insert new cool hipster tool here].

At least not on their own. They don’t.

What matters is how you interpret the data and see the relationships or patterns in SERPs to understand what's happening under the surface.

That means sometimes you want to do more frequent, short articles. While other times, you want to do the opposite.

As the saying goes, everything looks like a nail to the man with the hammer. 

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Google Site names now support subdomains on mobile devices

Google now supports Site names for subdomains on mobile devices, the search company just announced. Google wrote, “Site names are now supported for subdomains on mobile devices.”

Google updated its help documentation to specify subdomains on mobile.

Site names. Site names is the title and name of the site Google shows in the search results listings. “When Google lists a page in search results, it shows the name of the site the page comes from,” Google explained.

What it looks like. Here is where the site name shows in the search result snippet:

Site names timeline. Here is the timeline Google posted of the evolution of site names since it launched in October:

• October 2022: Site names for the domain level were introduced for mobile search results for English, French, German and Japanese.
• April 2023 (I have this as March): Site names were added for desktop for the same set of languages.
• May 2023: Site names are now supported on the subdomain level for the same set of languages and on mobile search results only.

Need support. Having issues with your site name? Google posted a support thread in the Google support forums over here, including more FAQs.

We recently saw some issues with site names, some of which Google resolved.

Controlling site names. Google back in October explained that Google Search uses a number of ways to identify the site name for the search result. But if you want, you can use structured data on your home page to communicate to Google what the site name should be for your site. Google has specific documentation on this new Site name structured data available over here.

Upgrading the favicon. Google also recommended revisiting the documentation for favicons for the latest best practices. Google is now also suggesting you provide an icon that’s at least 48 pixels and follows the existing favicon guidelines.

Ads. This is also rolled out to the Google search ads on desktop, so the size of the site name, favicons, and also the ad label will be more prominent in mobile search. In fact, Google rolled out the “Sponsored” label in mobile search last October and today on desktop, officially replacing the “Ads” label from January 2020.

Why we care. Now the site names will potentially show a different name for subdomains on mobile devices. So make sure to test to see how Google shows your site name for your subdomains on mobile, for multiple queries.

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Meta fined $1.3 billion by EU for privacy violations

Meta has been hit with a record $1.3 billion fine by the European Union for breaching data transfer laws.

What happened. Facebook transferred the data of EU citizens to the U.S., violating the EU’s General Data Protection Regulation (GDPR), according to the Irish Data Protection Commission. Meta’s European headquarters are in Dublin.

What the ruling means for Meta. Meta has been given five months to stop future transfers of personal data to the U.S. and six months to cease unlawful processing and storage of EU/EEA users’ data in the U.S., according to the ruling.

Why we care. If the ruling is put in place, Facebook would have to delete a huge amount of data and restructure its IT systems at a very fundamental level. It also would have enormous implications for any company transferring data between the two areas.

Only Facebook. The decision applies only to Facebook and not other Meta-owned platforms (e.g., Instagram).

What Meta is saying. The company plans to appeal, Nick Clegg, Meta’s president of global affairs, and Jennifer Newstead, its chief legal officer, said in a statement:

• “This decision is flawed, unjustified and sets a dangerous precedent for the countless other companies transferring data between the EU and U.S.”

A conflict of laws. The best hope for staying the ruling is a new data transfer treaty between the U.S. and the EU.

Until 2020, these transfers were protected by the Privacy Shield treaty between the two governments. That year the EU’s highest court invalidated the treaty by ruling it did not sufficiently protect EU citizens’ data from American spy agencies. 

Negotiations have been underway since the high court’s ruling. Last year, President Biden and Ursula von der Leyen, the president of the European Union, announced the outlines of a deal, but the details are still being hammered out.

This decision may increase the pressure on the U.S. to get it done. However, the complexity of the issues makes it difficult to move quickly.

The post Meta fined $1.3 billion by EU for privacy violations appeared first on Search Engine Land.

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Neeva is shutting down its ads-free search engine

Neeva will shut down June 2. The ad-free search engine launched less than two years ago.

Neeva’s failure was due to its inability to attract enough users, the rise of generative AI and LLMs and the current economic environment, according to the company’s founders, Sridhar Ramaswamy and Vivek Raghunathan.

Sridhar Ramaswamy statement. Ramaswamy tweeted the following:

“This was a very tough decision that took into account lots of things: our business progress so far, the current funding environment and our ability to continue to grow quickly in this vastly changed search environment. We are incredibly proud of what we have accomplished: building a search engine from scratch with a tiny team of fifty people and releasing the world’s first LLM powered answer engine that produced reliable citations.”

Why we care. Neeva’s search market share was tiny, but it offered an alternative to Google, which is always a good thing. Unfortunately, as has been the case with most Google alternatives – including Microsoft’s Bing – it’s nearly impossible to get people to break free of their Google habit.

History of Neeva. The search engine was founded in 2019, but it wouldn’t be until June 2020 we first reported on the new search engine. Neeva would be 100% free of advertising and subscription-supported. Neeva also said it wouldn’t track users, with personalization being done without data mining.

Ramaswamy believed the quality and usefulness of Google’s search results had been compromised by the focus on ad revenue. Their mission was to “take search back to its users.”

Neeva launched in the U.S. in June 2021, charging users $4.95 a month. In an attempt to expand its user base in 2022, Neeva began offering a free basic subscription.

In January of this year, the company announced NeevaAI, a generative AI search product that answered queries with summaries and citations – beating both Microsoft’s New Bing launch (announced Feb. 7) and Google’s Search Generative Experience (still hasn’t launched publicly).

Read the announcement. Next Steps for Neeva.

The post Neeva is shutting down its ads-free search engine appeared first on Search Engine Land.

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7 top enterprise SEO tools compared: A comprehensive evaluation

SEO tools are essential for optimizing website content and improving organic traffic and are especially important to the success of enterprise SEO. 

Throughout my experience, I’ve observed that many companies need more scalable tools that align with the needs of larger organizations. 

Enterprise SEO involves complex collaboration between multiple teams and managing intricate websites.

Consequently, I’ve reevaluated various tools to develop a tailored plan that suits the requirements of the team and organization. 

This article categorizes popular SEO tools based on their strengths and weaknesses in content optimization, technical SEO, reporting and analytics, and additional features. 

It also includes feedback from both my personal opinion and the opinions shared by the team.

The non-enterprise tools the team had been using:

• Semrush: Audits of current performance.
• Ahrefs: Keyword research, link building.
• ClearScope: Content optimization, grading.
• ScreamingFrog: Technical audits, website analysis.

The enterprise tools that were evaluated:

• Botify: Technical audits, weblog data, website analysis, and reporting.
• BrightEdge: Detailed recommendations, keyword translation.
• seoClarity: Optimization recommendations, collaboration.

The tools were compared based on the following criteria:

• Content optimization
• Technical SEO
• Reporting and analytics
• Other factors to consider 
• Plans, features and costs

Content optimization

Content is crucial in ecommerce and B2B companies, particularly emphasizing the latter. SEOs in a B2B environment ensure that content is effectively presented to users throughout their purchasing journey. 

Based on our evaluation, Semrush is a versatile tool that aligns search volume results with Google’s data and provides search intent insights. 

Ahrefs specializes in keyword research and supports link building, while ClearScope offers content optimization and grading but needs more Grammarly integration. 

ScreamingFrog aids in technical audits, Botify integrates with Semrush for content improvement, and seoClarity offers optimization recommendations and collaboration features.

Semrush

Semrush is a versatile tool that offers features for optimizing content. They claim to provide search intent data in keywords (though we did not use that feature) to help improve audience targeting and engagement. 

Semrush’s search volume results in their Keyword Magic Tool are helpful when performing a keyword analysis.

However, there have been comments about Semrush having inaccurate data, including this tweet from Carlos Avendaño and this conversation from Mark Preston and Rich Missey (a former colleague of mine).

Ahrefs

Ahrefs specializes in keyword research and offers keyword difficulty scores, estimating the number of backlinks needed to rank. It provides search volume and click data, giving insights into user behavior and potential traffic generation. 

Ahrefs supports link building strategies, helping users identify link building opportunities. However, just as there have been reports of inaccurate data in Semrush, there have been similar comments regarding Ahrefs data. 

ClearScope

ClearScope is a comprehensive tool for content optimization. It offers an extensive list of related terms and their importance, aiding in keyword targeting. 

ClearScope grades content based on its ranking potential and supports content creation in multiple languages. However, it needs more integration with Grammarly and has limitations in editing reports.

ScreamingFrog

ScreamingFrog is valuable for technical audits, offering features such as word count analysis and duplicate page checks. It can crawl JavaScript-enabled content and provide insights for technical SEO improvements.

Botify

Botify is a versatile tool that allows users to filter word count and integrates with Semrush for keyword data. It supports content optimization and helps identify opportunities for content improvement.

BrightEdge

BrightEdge is an AI-powered tool that provides detailed content recommendations for better execution and scalability. 

It helps discover competitor strategies and aids in keyword research. However, it lacks keyword intent information and limits the number of tracked keywords.

seoClarity

seoClarity offers optimization recommendations based on top-ranking pages and provides relevant terms for content optimization. 

It supports team collaboration and instant content optimization checks. It also provides a sizeable competitive dataset for effective keyword research.

Time estimates for content optimization tasks

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Technical SEO

Technical SEO is crucial for improving a website's visibility and performance in search engine rankings.

It encompasses various elements like site structure, XML sitemaps, and mobile-friendliness to ensure effective crawling and indexing by search engines. 

Coming from a background as an engineer/developer, I find many issues arise during the development process, especially with enterprise websites (100,000 to upwards of 60-70 million URLs) that are dynamic and complex. 

Often, I present minor issues to engineering teams that get blown off. 

Still, when you have a little problem that affects 80% of the URLs on the site or a group of 5-15 issues that negatively affect 95% of the URLs, then they can negatively affect those URLs’ rankings, especially if you're up against a competing site that doesn't have as many issues. 

Semrush offers a site audit report. However, it needs more detail to the level an enterprise site requires. Ahrefs and ClearScope have no significant technical SEO support. 

At the same time, BrightEdge and seoClarity provide similar features with crawl settings and JavaScript rendering support. 

ScreamingFrog is suitable for smaller websites but time-consuming for larger ones, while Botify excels in crawling capabilities and offers customizations and deep-level insights. 

Semrush

Semrush's on-page SEO checker offers actionable improvement tips, prioritized by page, and can be used with Google Search Console to ensure thorough optimization efforts. 

However, the limitation of Semrush is that the crawl source for site audits can only be selected from a dropdown list rather than allowing for multiple sources to be chosen for more comprehensive crawling.

Ahrefs

Ahrefs has no technical pros or cons mentioned, indicating that it has no significant drawbacks in terms of technical functionality.

ClearScope

ClearScope has no technical pros or cons mentioned, suggesting that it has no significant technical limitations.

ScreamingFrog

ScreamingFrog is more suited for SEOs focusing on smaller to medium-sized websites since it runs from the user's machine. However, they provide suggestions on how to scale up using Google's Compute Engine, albeit at an additional cost. 

The crawling process for larger websites can also be time-consuming, depending on the system you choose to run the software on.

The ScreamingFrog SEO Crawler does offer comprehensive website analysis, identifying broken links, duplicate content, and missing meta tags. 

It also provides insights into technical SEO problems, including server errors and incorrect URL structures, helping improve website visibility and performance.

Moreover, the crawler enables small website owners to uncover optimization opportunities by analyzing page titles, meta descriptions, and heading tags. 

It assists in data-driven optimizations for better search engine rankings. 

Additionally, the tool helps improve website navigation by identifying broken links and navigation-related problems, enhancing user experience.

Overall, the ScreamingFrog SEO Crawler saves time and effort by automating the analysis process. It quickly scans the entire website and generates comprehensive reports, highlighting areas that require attention. 

If you’re working on a smaller site, this tool can be a time-saving SEO tool that is particularly advantageous for small website owners with limited resources.

Botify

Botify stands out with its robust crawling capabilities, offering a high page-per-second crawl rate. 

It provides a comprehensive site audit report and customizable reports and integrates with various tools for a holistic view of site performance. 

Botify's ActionBoard offers valuable insights and recommendations to prioritize SEO actions. 

Fortunately, no technical cons were mentioned for Botify, indicating its overall solid technical performance.

I am particularly fond of Botify since it has been the core of my ability to function in my SEO roles throughout the years. 

I have found website issues and provided reports and charts on the fly to justify the effort it would take to fix them for the engineering team.

I have used the tool to communicate with engineering teams at some of the most prominent organizations in the tech industry. 

At GitHub, I provided direct access for the Engineers to Botify, and they were utilizing the Action Board and building reports to gain insights into their work. 

We identified a 404 issue that an outside agency had created with an entire subdomain redesign before it went live using Botify. 

You can say I’m biased, given that I am seen on the company's homepage with a direct quote from me, and I would be happy to talk about it more with anyone willing to listen. 

BrightEdge

BrightEdge offers crawl settings, JavaScript rendering support, and multiple sources crawling, providing flexibility for analysis. 

It also gives data filters to refine the analysis process. However, the capabilities do not replace that of ScreamingFrog or Botify.

seoClarity

seoClarity offers similar features to BrightEdge, including crawl settings, JavaScript rendering support, and crawling for multiple sources. 

It also provides flexible data filters for customization. Though, just like BrightEdge, the capabilities do not replace that of ScreamingFrog or Botify.

Time estimates for technical SEO tasks

Reporting and analytics

Reporting and analytics play a vital role in SEO by providing insights into performance, KPIs, and user behavior. 

Reporting is essential to the success of any SEO as we need reports to not only show our accomplishments but to understand the level of effort it might take for some SEO tasks and the impact of that work. 

Not all tools provide reporting at the level the team requires. 

Botify is the most robust in its reporting features as it integrates seamlessly with Adobe and Google Search Console. 

BrightEdge provides extensive historical data capabilities, while seoClarity allows complete competitor monitoring but may require a fee for historical reports.

Semrush

Semrush's domain analysis includes a notable feature called the "competitive positioning map," providing a comprehensive overview of a site's performance compared to key competitors. 

However, the limitation of being able to analyze only up to five competitor sites may restrict the scope of analysis in competitor research.

Ahrefs

Ahrefs excels in rank tracking, offering accurate data that closely matches actual rankings in Google search results. Its historical data is valuable for analyzing past rankings and conducting comparisons. 

However, similar to Semrush, the competitor analysis feature in Ahrefs is limited to analyzing up to 10 competitor sites, which may impose limitations on comprehensive competitor research.

ClearScope

Although yet to be utilized, Clearscope's content inventory feature offers the benefit of listing optimized pages and tracking their current grade. It integrates with Google Search Console to monitor page performance. 

However, the content inventory feature has limitations, as it can only monitor up to 50 pages and track up to three keywords for each page, which may need to be improved for larger websites with extensive content.

ScreamingFrog

ScreamingFrog primarily focuses on technical SEO aspects, such as crawling and site analysis, rather than analytics and reporting. 

Botify

Botify offers several notable features, including integrating Adobe Analytics, Tableau data, Google Analytics, Google Search Console, and possibly other analytics for customized reports and insights. 

It also provides features like keyword-to-traffic analysis, conversion data tracking on individual pages, and a keyword tracking tool for monitoring SERP rankings. 

No specific cons were mentioned for Botify in terms of analytics and reporting, indicating a strong performance in this area.

BrightEdge

BrightEdge stands out with its historical data capabilities, allowing users to track data as far back as 2014. 

It offers unlimited viewing and exporting of data and insights on mobile vs. desktop rankings and optimization. 

Like Botify, BrightEdge integrates with Adobe Analytics, Google Analytics, and Google Search Console (among others) for enhanced performance tracking and forecasting. 

Like Botify, no specific cons were mentioned for BrightEdge regarding analytics and reporting making it a great addition to reporting needs.

seoClarity

seoClarity's competitor research feature enables the monitoring of multiple competitors simultaneously without limitations. It also integrates with other analytics tools like BrightEdge and Botify, providing customized reports and insights. 

Additionally, seoClarity offers historical data analysis with a default time range of 13 months for web analytics and 16 months for Google Analytics. 

However, running historical reports may require a one-time fee, depending on the processed historical data.

Time estimates for reporting and analytics tasks

Miscellaneous features

Optimizing for multiple languages in SEO is crucial for expanding reach and improving the user experience for companies tapping into a global market. 

We assessed each tool's support for international SEO and multiple language optimization, user administration, customer support, and user access. 

Semrush offers comprehensive international market support, while Ahrefs operates on a credit-based system with limited API access. 

Furthermore, both BrightEdge and seoClarity excel in keyword translation and customizable user administration. The team used in this review could only have a couple of logins shared among 10 SEOs. 

They were, unfortunately, utilizing multiple tools and limiting who could use each tool at any given time to try to navigate through their tasks which caused them to take more time to get their work done. 

User administration was a key factor during our review. BrightEdge, Botify, and seoClarity excelled with their unlimited user count per their contracts, providing robust support, and helping identify growth opportunities, reducing the need for additional SEO agency support.

Semrush

Semrush offers comprehensive support for international markets, including site audits, keyword research, and competitor analysis in countries like the UK, France, Australia, and Germany. 

However, there have yet to be any specific advantages regarding user administration features with Semrush, indicating that it may need to provide more extensive capabilities in this area. 

Ahrefs

Ahrefs operates on a credit-based system where users consume credits for accessing data in their tools, excluding Site Audit and Rank Tracker. 

Credits are not transferable between users, and additional costs may be incurred for exceeding the credit limit or adding users. 

Unfortunately, Ahrefs changed their pricing and plans in March 2022, and the team needed help to retain the legacy account after renewal. 

Furthermore, although the plan included API access, they hadn’t fully utilized it due to its complexity.

ClearScope

ClearScope is not specifically tailored for international SEO, as it primarily focuses on technical SEO through crawling and analysis rather than catering to global optimization. 

While there may be better tools for international markets, ClearScope does offer the advantage of allowing up to 10 separate accounts, which can be helpful for teams or individuals with diverse needs and objectives.

The team’s experience with ClearScope has been exceptionally positive, as the platform is user-friendly and efficient. 

They have only needed to contact customer support during renewal periods, indicating that ClearScope is intuitive and reliable in meeting their requirements. 

The only issue they have faced is that the team used the tool to focus on one page’s content at a time and not many additional features.

ScreamingFrog 

ScreamingFrog primarily focuses on technical SEO aspects, such as crawling and analysis, rather than providing specific support for international markets. 

It's important to note that the performance of the local application depends on the machine's specifications, including factors like RAM, storage, processor, and others. 

Additionally, occasional crawl errors may occur for specific URLs due to restrictions in the crawling process. 

The SEO Spider tool may encounter connection errors, such as timeouts, connection refusal, no response, and HTTP status errors like 403, 404, 429, and 500. 

Each error requires specific checks and troubleshooting steps to resolve and ensure successful web page crawling and analysis.

Botify

Botify provides the advantage of unlimited user accounts and the option to establish teams with customized capability management, allowing for flexibility and scalability in user administration within the tool. 

Additionally, Botify offers a Professional Services package as part of their contract, delivering comprehensive customer support to help identify opportunities for growth and address any issues or concerns that may arise, ensuring a seamless experience with their services.

BrightEdge

BrightEdge, for international purposes, provides valuable keyword translation capabilities and assistance from their international team, enabling users to optimize keywords in different languages and target markets with the right intent. 

In terms of user administration, it offers unlimited user accounts with customizable capability settings, allowing for seamless management and personalization. 

There are no limitations on the number of users that can be added, and access permissions and restrictions empower team members to grant controlled access to external individuals. 

BrightEdge's dedicated Customer Success team provides comprehensive support and helps identify growth opportunities to address inquiries or challenges, enhancing the user experience.

seoClarity

seoClarity is a convenient tool for international SEO due to its unrestricted language support in the rank tracking feature, enabling comprehensive tracking across different regions. 

Additionally, its Content Fusion feature covers 12 languages, catering to a wide range of main target markets and bolstering international SEO efforts. 

With seoClarity, there are no limitations on user accounts, allowing for unlimited users to access the platform. 

It also offers access permissions and restrictions, enabling the creation of restricted accounts for external individuals and granting them access to specific features while maintaining control over their access levels. 

Moreover, seoClarity provides exceptional support through its Client Success Team, ensuring prompt assistance and comprehensive support for any inquiries or difficulties.

Time estimates for miscellaneous SEO tasks related to keyword research and link building

Plans, features and costs

Semrush 

We used the Business Plan with limited user accounts that caused issues and delays as the team needed the tool and kicked each other off occasionally. 

Semrush's plans start as low as $119.95 per month for 5 projects, 500 tracked keywords, and 10,000 results per report, with the ability to add additional administrative users at $45 per month and adding more features like local optimization for up to $40 per month. 

Add another $200 per month per user for its Trends add-on. An AI tool called ImpactHero can also be added for an additional $200 per month, breaking down content by buyer journey stages and providing tips. 

Ahrefs

We used the Enterprise annual plan for Ahrefs. Plans start at $99 monthly and go up to $999 for the Enterprise level. 

The only add-ons that Ahrefs has are the addition of credits or more users, which we took advantage of when we needed them. 

ClearScope

ClearScope plans start as low as $170 per month, and custom pricing for the more extensive plans. You'll need to contact a sales representative to get a quote for those more comprehensive plans.

ScreamingFrog

ScreamingFrog is free for anyone to download and run a crawl from their machine (or set up on a virtual machine which could cost a bit more).

You must purchase a license to access advanced features to crawl over 500 URLs on a single domain. 

A license is $259 per year for one license and an additional $259 per year per license. If you need more than four licenses, then the cost per license goes down. 

Botify

Botify’s pricing and packages page doesn’t include pricing information, but you can understand their different packages. You need to contact a sales representative for a demo and a quote. 

BrightEdge

BrightEdge’s pricing page on the website doesn’t include any pricing information, but you can contact a sales representative for a demo and a quote. 

seoClarity

The seoClarity Core plan starts at $3,000 monthly for small to medium-sized teams that track under 5,000 keywords for one domain. 

The Professional package is perfect for enterprise teams who want to track more than 5,000 keywords and multiple domains. The Professional plan starts at $4,500 per month. 

It's best to contact a sales representative from their plans and pricing page to schedule a demo and get a custom quote. 

Bottom line

Content optimization is vital to my SEO team's success, and numerous tools are available with valuable features for this purpose. 

The team leaned toward seoClarity because of its topic ideation feature, content grading, and real-time search result evaluation.

My personal preference was Botify. I value Botify's speedy website crawling, extensive analysis features, integration with web log data, and seamless integration of Google Search Console and Google Analytics (or other analytics tools) data. 

While the tools mentioned earlier provide valuable insights, it's essential to explore a comprehensive list of tools, including Moz, Conductor, SpyFu, SparkToro, and others, to assess their pros and cons in technical SEO, reporting and analytics. 

Want toexplore additional enterprise SEO tools? Download Enterprise SEO Platforms: A Marketer’s Guide (13th edition). The 76-page report reviews the growing market for SEO platforms, plus the latest trends, opportunities and challenges. It also has profiles of 19 leading enterprise SEO platforms, capabilities information and recommended steps for evaluating and purchasing.

The post 7 top enterprise SEO tools compared: A comprehensive evaluation appeared first on Search Engine Land.

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