Incorrect business listings deter 63% of consumers; Thursday’s daily brief

Plus, the Google News app will show non-AMP content and Microsoft Advertising announces optimization score in the Recommendations tab.

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Microsoft Ads announces optimization score

The availability of Optimization Score in Microsoft Ads now means advertisers have the option to ensure they understand all of the recommendations and consider options they may not have before.

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Google News app will display non-AMP content and send readers to publisher pages

Tracking and performance reports in Google Search Console won’t be affected.

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New pilots from Microsoft Ads and the secret to happiness at work; Wednesday’s daily brief

Plus, B2B tech finally sees the SEO light

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Video and vertical-based product ads pilots arrive on Microsoft Audience Network

Disclaimers in ads, third-party integrations with Universal Event Tracking, flexible insertion orders and inline appeals for rejected product offers were also among Microsoft Advertising’s September announcements.

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Now you can speed up your site indexing in Bing; Tuesday’s daily brief

Plus, Q&A about ETAs and RSAs

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Bing content submission API now available to all

Now you can push your content and HTML directly to Bing Search without the need for crawling.

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