Microsoft Advertising updates include Smart Shopping campaigns rollout and GTM integration

Microsoft Advertising has said they focus on automating the repetitive tasks of search advertising so that marketers can focus on the creative and strategic endeavors and these features and updates enforce that concept.

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Holiday shopping SEO: Last-minute tips and techniques for e-commerce sites

How to optimize the work you’ve been doing year-round and what to avoid ahead of the most profitable time of the year.

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Sarah Bird, CEO of Moz, leaving Moz after 14 years

Moz was recently acquired by iContact, and there is no word on who the new CEO will be.

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Google Ads’ new conversion goals group conversion actions for account- and campaign-level bidding optimization

The company also introduced a new troubleshooting tool for conversion tags as well as explanations for Search campaigns.

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Google on Penguin algorithm; aims to ignore spammy links but can lead to distrusting your site

Maybe it is best to avoid link building and built a site that naturally gains links?

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November 1: The latest jobs in search marketing

On the hunt for something new? Check out who’s hiring in search marketing this week

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Google introduces new ‘Deals’ features for the Shopping tab and Merchant Center

The company is expanding areas in its search results where deals can appear and making it easier for smaller retailers to showcase their promotions.

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