How to automate your ad copy without sacrificing control

Expanded text ads are going away, but they can still help you unlock the potential of RSAs. At SMX Next, Joe Martinez shared how he benchmarks with ETAs to get more out of the automated capabilities of RSAs.

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Microsoft releases IndexNow plugin for WordPress

Microsoft Bing has released a plugin for WordPress to let you easily integrate the IndexNow protocol on your WordPress site.

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Google fixes user and permissions issue with Search Console

Full user permissions no longer shows as delegated owners for some – this is now resolved.

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How marketers can prepare for and respond to Google’s algorithm updates

Google updates its algorithms all the time, which leaves many marketers playing catch-up. At SMX Next, Crystal Carter shared how to be proactive when facing these changes.

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Yoast SEO to launch on Shopify

The well-known WordPress app will be available for Shopify merchants on Jan. 18, 2022.

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4 ways data analysis can help you generate new ideas and optimize your content

If your competitors outrank you, there’s probably a good reason for it. At SMX Next, Ashley Segura shared how she uses data analysis to discover those reasons, along with fresh content ideas that can help you close the gap.

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Meta will remove targeting options for sensitive topics on January 19

Campaigns can continue to deliver to impacted targeting options until March 17, 2022.

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