Wednesday, 29 September 2021

Yelp adds virtual restaurant attribute to help reduce customer confusion

The Virtual Kitchens attribute can help takeout or delivery-only restaurants identify themselves to potential customers.

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Tuesday, 28 September 2021

E-commerce SEO guide: New documentation from Google

The new guide from Google gives e-commerce SEOs documentation they can take to clients and stakeholders to get their recommendations implemented.

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Data-driven attribution to become the default in Google Ads; Tuesday’s daily brief

And, should robots.txt support a feature for no indexation? Take the survey.

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Microsoft Advertising’s new Credit card ads continue its streak of vertical-specific products

The new format is rolling out as an open beta to advertisers targeting customers in the U.S. and Canada.

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Monday, 27 September 2021

Should robots.txt support a feature for no indexation? Take the survey

“I’d like to avoid adding more directives. I’m still not aware of common issues caused by this documented functionality,” said John Mueller.

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Social media advertising is getting harder; Monday’s daily brief

Plus, the latest jobs in search marketing

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Google Ads announces machine learning-based data-driven attribution models in new privacy landscape

In the wake of losing data to FLoC, Google’s new DDA solution seems to offer more attribution options even for smaller accounts

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