This is the last Copyblogger Weekly of the year — and the decade! And actually, it’s the last Copyblogger Weekly...
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Showing posts with label Copyblogger. Show all posts
Showing posts with label Copyblogger. Show all posts
Thursday, 19 December 2019
Wednesday, 18 December 2019
What’s the One Skill that Separates Well-Paid Freelance Writers from Those Who Struggle?
Everyone loves the part of the hero’s journey where our protagonist accepts the “call to adventure” and “crosses the threshold”...
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Tuesday, 17 December 2019
Why the Best Writers (Sometimes) Aren’t Paid What They’re Worth
Maybe you don’t say it out loud. It sounds like bragging, and bragging is obnoxious. But you know you’re good....
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Monday, 16 December 2019
Thought Leadership Is a Synonym for Attention
Personally, I’ve never liked the term “thought leadership.” It signifies some exalted guru status, and my 20 years of online...
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Thursday, 12 December 2019
How to Build a (Real) Writing Business
Getting your first paid writing gig is really exciting. It’s an accomplishment and a turning point. You might actually be...
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Wednesday, 11 December 2019
3 Steps to Hone the Skill that Can Advance Your Career as a Writer
There are writers. And then there are professional writers. Over my career as a writer and editor, I’ve noticed one...
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Tuesday, 10 December 2019
7 Ways to Find Readers and Subscribers When No One Knows You Yet
The early days of a new blog, podcast, or video channel are actually a sort of magical time. It’s quiet....
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Monday, 9 December 2019
Who’s the Hero in Your Business?
Many businesses are mediocre because they don’t have the slightest desire to be heroic. They just want to get through...
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Thursday, 5 December 2019
9 Essential Elements of Effective Content Marketing
You can’t have one without the other … No, I’m not musing about love and marriage. I’m talking about content...
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Wednesday, 4 December 2019
Why You Should Pour Yourself a Glass of Water and Write for 15 Minutes Today
Daydreaming is inherently flexible. You don’t need to set aside time for it or plan how to execute it properly....
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Tuesday, 3 December 2019
The 5 Things Every (Great) Marketing Story Needs
Here on Copyblogger, you’ve seen us talk many times about how to tell a terrific marketing story. Why? Because stories...
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Monday, 2 December 2019
3 Things I Learned Moving from Content Marketer to Thriller Novelist
I started working in the content marketing industry 20 years ago. Everything I did from the start until 2018 revolved...
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Wednesday, 27 November 2019
Persistence Arises from Gratitude
If you ask virtually any working artist how they developed a creative career, they’ll mention a dedication to their craft...
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Tuesday, 26 November 2019
The Old Man and The Pen
This is a simple story about the life of a particular writer, and how he ignored the one thing about...
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Monday, 25 November 2019
Don’t Let Go of Expectations … Put Them to Work in Your Marketing
We all know the potential trouble associated with expectations: If you expect something to turn out a certain way —...
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Thursday, 21 November 2019
How to Keep Your Reader Engaged, from Headline to CTA
Content creation can feel a lot like spinning plates. Once you have one element rolling along, there’s another you need...
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Wednesday, 20 November 2019
5 Ways to Convert More Prospects by Making Your Case
Your headline draws them in, while your opening copy maintains the magnetic hold. The express benefits give them hope that...
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Tuesday, 19 November 2019
Quit Annoying Your Audience! Take 3 Simple Steps to Focus Your Content
Ever have a friend who tells stories that never seem to go anywhere? It sounds okay at first, then it...
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Monday, 18 November 2019
Clickbait or Damn Good Headline?
When I review applications from students in our Certified Content Marketer training program, I get to read some great content....
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Thursday, 14 November 2019
15 Marks of Exceptional Writing that Gets Noticed
One of my favorite writing exercises requires very little original writing. Want to know what it is? Find 3 pieces...
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