Google’s local pack adds ‘sold here’ label on query match

Local business may want to check out this new “sold here” feature to gain more exposure in Google.

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Google Map’s tracking problems keep piling up

Investigators seem confused about the differences between Google’s account, device, app and web settings.

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What People Actually Want to Avoid (It’s Not Marketing and Selling)

Have you ever stopped paying attention to content when a publisher stepped up their marketing game? I know I have....

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The post What People Actually Want to Avoid (It’s Not Marketing and Selling) appeared first on Copyblogger.

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Report: EU antitrust unit exploring broader local search complaint against Google

The focus now moves to travel, hotels and restaurants.

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The Beginner's Guide to Design Patterns

To fully understand the importance of design patterns, let's start with an example -- when a user uses your product, how do they save their landing page, blog post, template, etc.? Do their projects auto-save, or do they need to press a "Save" button?

Let's say you choose auto-save. Great. Now, how much time do you have? Do you want to go into each individual page and code for the auto-save component, with a big potential for error?

Or do you want to use a design pattern to ensure each of your website pages saves the same way, without tedious effort on your part?

That's the value of design patterns.

Here, we'll explain what design patterns are, and provide lists of design patterns in Java, C# and .Net, so you can save valuable time and effort on your next design project.

Design patterns explained simply

At its most basic, design patterns are solutions to recurring problems.

In the UX world, then, a design pattern is a pre-prescribed solution to a common design problem. Essentially, it's a way of saying, "Here's how we typically solve for this problem, if you want to use our method."

Chelsea Bathurst, a Design Lead at HubSpot, puts it this way: "Basically, components are the foundation -- how does this thing look. Design patterns are how they work together."

Design patterns are undeniably useful. They allow designers to avoid "re-inventing the wheel", and because they are tried-and-true solutions from experienced designers, they are less risky than creating something from scratch.

There are three types of design patterns: 

• Creational design patterns: Regarding object creation mechanisms
• Structural design patterns: Regarding Class and Object composition -- identifying relationships and patterns between components
• Behavioral design patterns: Identifying communication patterns between Class objects

Next, let's take a look at our lists of design patterns in java, or C# and .NET, so you can begin applying them yourself. 

Design patterns in Java

1. Factory Pattern
2. Abstract Factory Pattern
3. Singleton Pattern
4. Prototype Pattern
5. Builder Pattern
6. Adapter Pattern
7. Bridge Pattern
8. Composite Pattern
9. Decorator Pattern
10. Facade Pattern
11. Flyweight Pattern
12. Proxy Pattern
13. Chain Of Responsibility Pattern
14. Command Pattern
15. Interpreter Pattern
16. Iterator Pattern
17. Mediator Pattern
18. Memento Pattern
19. Observer Pattern
20. State Pattern
21. Strategy Pattern
22. Template Pattern
23. Visitor Pattern

Design patterns in C# and .NET

1. Abstract Factory Pattern
2. Builder Pattern
3. Factory Method Pattern
4. Prototype Pattern
5. Singleton Pattern
6. Adapter Pattern
7. Bridge Pattern
8. Composite Pattern
9. Decorator Pattern
10. Facade Pattern
11. Flyweight Pattern
12. Proxy Pattern
13. Chain Of Responsibility Pattern
14. Command Pattern
15. Interpreter Pattern
16. Iterator Pattern
17. Mediator Pattern
18. Memento Pattern
19. Observer Pattern
20. State Pattern
21. Strategy Pattern
22. Template Pattern
23. Visitor Pattern

Once you understand the uses of each of these design patterns, you can choose which ones will best fit your needs. However, it's critical you understand basic java, or C# and .NET programming concepts, to correctly apply these solutions. If you don't, begin by taking an introductory course before taking any next steps with these design patterns.

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5 Popular Job Boards That Will Help You Hire The Most Qualified Candidates

As a recruiter, your job isn’t just limited to finding qualified candidates to fill your company’s new roles. You also have to promote these roles and convince the best applicants to join your company. In other words, you’re not just a recruiter -- you’re also a marketer and a sales person.

As a marketer of your employer’s mission and culture, you need to think like a content strategist, especially during the digital age. But instead of posting content on social media and search engines to attract the best fit customers for your company, you need to post compelling ads on job boards to persuade the most competent candidates to apply for your open roles.

But how do you do know which job boards will pull in the most accomplished applicants? To help you spend your time and recruiting budget wisely, we’ve compiled a list of the best job boards that will help you attract the most qualified candidates.

5 Best Job Boards

1. Glassdoor
2. LinkedIn Jobs
3. Indeed
4. Handshake
5. Google Job Search

1. Glassdoor

As one of the most popular job boards out there, Glassdoor has over 62 million job seekers visit its website each month, giving you access to one of the largest and most diverse pool of applicants.

Glassdoor is usually the go-to resource for people to find jobs, so you’ll probably source the highest quantity and quality of applicants from the platform, which will help you hire more qualified candidates faster. According to Glassdoor’s own data, their candidates are also two times more likely to get hired and have a 30% higher retention rate than candidates on other job boards.

If you want to try out Glassdoor before you buy their premium version, they offer a free trial that lets you post up to 10 jobs and gives you job description templates. When you’re ready to pay for their premium package, the paid version lets you update and brand your company’s profile, provides robust analytics, like profile traffic, candidate demographics, and competitive intelligence, and offers sponsored job ads, which get 13 times more clicks than normal job postings.

2. LinkedIn Jobs

With a network of over 500 million professionals and nine million companies, LinkedIn naturally lends itself to connecting job seekers with employers. In fact, a hire is made on LinkedIn every 10 seconds and 90% of their users are interested in hearing about new job opportunities.

As a social media site for the working world, LinkedIn lets you search for candidates with their advanced filtering options and message them through InMail. If you recruit using LinkedIn Jobs, you’ll have access to a candidate recommendations feed and a candidate management dashboard, where you can track your candidates from application to hire.

LinkedIn also offers sponsored ad distribution through email and LinkedIn. You’ll only pay LinkedIn when people click on your job ad, so you’re paying for results, not impressions.

3. Indeed

200 million people visit Indeed’s website each month, which gives you access to the largest pool of job seekers out of all the job boards on this list.

To attract qualified candidates on Indeed, you can customize your company page to showcase your culture and pay for sponsored job ads, which get up to five times more clicks than normal job postings.

If you want to reach out to job seekers first, you can sift through over 120 million resumes in their resume database.

4. Handshake

If you offer internships and entry level jobs, Handshake is one of the best job boards for hiring exceptional college students and recent graduates. Over 14 million students and young alumni from more than 700 colleges and universities create profiles on Handshake to find internships or their first job. And along with more than 300,000 companies, every Fortune 500 Companies uses Handshake to hire their next class of interns and entry-level employees.

Handshake has such a large network of job seekers because the schools they partner with usually commit to only using one platform to help their students and young alumni find jobs, and they’ve all decided to trust Handshake with this endeavor.

To help you pinpoint your best-fit candidates out of their large pool of potential hires, Handshake lets you narrow down candidates with advanced filtering options, message students directly on the platform, and schedule on-campus interviews, informational sessions, and chats at career fairs.

5. Google Job Search

Millions of job seekers search for open roles on Google every day. But instead of making people click through to a job board and browse through openings, Google offers a service where you can post your jobs directly on their search engine.

All you have to do is integrate your website with Google Job Search or connect the job board you post open roles on to the search engine. Removing this extra step from your application process spreads awareness for more of your open roles and increases the likelihood that you’ll attract higher quality applicants.

Choosing the right job board is crucial for faster and better hiring.

There are hundreds of job boards on the internet, but not all of them are created equal. Fortunately, most job seekers trust and have found rewarding roles on these five popular job boards, giving you a deep pool of talent to recruit and hire from.

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Google officially rolling out new search bar with sticky header, rounded search bar

After months of testing, Google is rolling out the new search bar for the search results page.

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